Guochao Festival
Campaign design/ Branding/ Logo design/ infographic
Over the past few years, China has seen a surge in young consumers’ interest in domestic brands and products that incorporate Chinese traditional style and culture, a trend known as Guochao.
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China’s young adults, particularly those between the ages of 20-25, grew up in a different environment than previous generations. They have seen the rise of China as a global economic powerhouse.
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As this age demographic is becoming one of China’s largest spending groups, Dealmoon have quickly jumped at this opportunity. We collaborated with Chinese local brands and create the Guochao festival to appeal to younger audiences.
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On this project, I was responsible on all visual design element. Collocating with operation team and marketing team to product high quality design from concept to launch.
Avatar Design
Inforgraphic Design
